Theatres and Movie Theaters

While it has absolutely no active movie theaters today, the North Omaha community has been home to at least 20 (!) movie theaters over the last century. This is a short history of those theaters. Its really incomplete, as information has been hard for me to find.

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Historic movie theaters of North Omaha, Nebraska

While it has absolutely no active movie theaters today, the North Omaha community has been home to at least 20 (!) movie theaters over the last century. This is a short history of those theaters. Its really incomplete, as information has been hard for me to find. Following is what I’ve collected so far!

 

Lincoln Motion Picture Company 

Before I share anything about any theaters in Omaha, its vitally important to highlight the Lincoln Motion Picture Company. Today, it is considered the first all-black movie production unit in the United States, with everything they produced aimed directly at African American viewers. Important, pioneering movies were made by African Americans in North Omaha. THAT is a big deal.

Founded in 1916 by brothers Noble and George Johnson, the company made and distributed five films, which were generally limited to “special showings” for African Americans in churches and small assembly halls. These feature films became known as “race movies.”

According to BlackPast.org, after moving to Los Angeles hoping to make inroads, the brothers’ business failed. Production expenses, minimal sales, and other barriers limited their ability to make more movies.

Early Theaters in North Omaha

 
Find info on the North Omaha theaters mentioned in this 1914 ad – and many more – in this article!

There are few records of North Omaha’s earliest movie theaters available to me. Much of what is included in the following paragraph was deciphered from old advertisements in the Omaha Bee newspaper, as well as city directories from the 1910s and 1920s.

Early theaters in North Omaha included the Alamo Theatre that was located in my old neighborhood at North 24th and Fort Streets in 1914, as was the Victoria Theatre. One of the reasons I started this blog was to uncover its history, and this is another great find. The Frolic Theater was located at 4116 North 24th Street in the same year, and he Ivy Theatre was at 2128 Sherman Avenue, next to several large apartment complexes, in the 1910s.

A theater called the It Theatre was located at 2910 Sherman Avenue in that decade, while the Joyo Theatre was in the Florence neighborhood during the same period.

The Suburban Theatre was located on N. 24th near Ames Avenue.

The Cass Theatre at 500 N. 16th Street was near the Fern Theatre, which was at 716 North 24th Street. The Fern was destroyed in the 1913 tornado. The Grand Theatre was another early movie house in North Omaha, and was located at 2929 N. 16th Street in 1914. Star Theatre was at 2906 Sherman Avenue.

Architectural drawings for the McFarland Theatre at N. 16th and Binney Streets. It opened as the Grand Theatre, and stayed open through the 1950s.

Pictured above is a theatre built by the McFarland Moving Picture Company. Opened in 1906 on the block at N. 16th and Binney Streets, today its a church.

Segregated Theaters

A 1915 advertisement for the Diamond Theatre at N. 24th and Lake.


The theatre was demolished by a tornado in 1913. This is the rubble left afterward.

Records show that one of the first movie theaters in North Omaha was the Diamond Moving Picture Theatre at 24th and Lake Streets. Diamond was one of several segregated theaters in North Omaha that showed films for blacks. Opened 1910, this theater showed films regularly.

In 1913, the Diamond Theatre was destroyed by the notorious Easter Sunday Tornado. Since it was a theater, huge numbers of people were rumored to have been killed there by the tornado. However, that was just a rumor and there were no actual deaths there. The theater may have been rebuilt after that, but I cannot locate much information about it. Above is an ad from the July 2, 1915 edition of the Monitor newspaper. In a 1920 paper, there was an ad showing the theater playing films by the highly influential and pioneering African American director Oscar Micheaux.

After the Diamond closed in the late 1930s, the building was used for several other purposes. It was demolished in the 1960s.

The Ritz Theater in circa 1945 courtesy Durham Museum.
 
 
With 600 seats, the Ritz Theatre was a large segregated theatre at 2041 N. 24th Street. Opening in 1935, it lasted until 1955.
 
 
From the advertisement above: “Attention! The management of the Loyal Theatre is sparing neither expense nor trouble in their efforts to provide a neat, cozy, orderly theatre owned and operated by colored and catering to that element of colored and white movie “fans,” who appreciate first class photoplays, courteous treatment and good order. If you appreciate our effort, come out and see a Negro Photo-play, written and produced by Negroes, acted by Negroes, owned by Negroes and shown in a Negro theater catering to Negro patronage.”



The Loyal Theatre was at 2410 Caldwell Street and sat 300 people. In 1921, the Loyal was advertised as “the first and only colored theatre in Nebraska.” Charging .15 for admission, the Loyal promoted itself as having the same photo-plays as shown downtown for 50% less.

Other segregated movie theaters existed in North Omaha. The Royal Theater was located in North Omaha, too. With 398 seats, the theater was open in 1921. There’s no mention of it after 1940.

Franklin Theater was at 1624 N. 24th Street, and was open in 1921.



This is the former Alhambra Theatre at 1814 N. 24th St.



The Alhambra Theatre was an early theatre that opened at 1814 North 24th Street around 1911. After its closure, the building became a roller rink, a grocery store and a miniature golf course before burning to the ground in 1936.

 

Theaters on Ames Avenue

 
This is the North Star Theater near N. 24th and Ames in 1946.

Another early theater in North Omaha was the North Star Theatre at 2413 Ames Avenue. Built it 1926, the theater sat 500 when it opened. Just like most neighborhood theaters at the time, North Star had one screen. The building was laid out in an L-shape, with a lobby around the corner from the screen. The building was renovated in 1946, with the front looking like the picture above. The theater was closed by the 1960s, and has been used as a warehouse since then.

The Beacon Theatre at 29th and Ames Ave.

Just down the block from the North Star was the Beacon Theater at 2910 Ames Avenue. Open from 1927 to 1967. The theatre offered Saturday Matinees for kids and families. In the 1940s, movies cost 10 cents. The Beacon, as many others did around that time, showed series of films, like a Roy Rogers western that continued each Saturday. Other stars included Gene Autry, Hopalong Cassidy, and Tom Mix. There was a wooden floor stage beneath the screen. Each Saturday, they would have a drawing of your ticket number and they would call them from the stage during Intermission. The Beacon was built with a “Cry Room” at the back of the theater where mothers with crying children could sit and watch the movie through a large glass and a soundproof room. (Special thanks to Mary Lou Hawkins for sharing her memories with me!)

An ad for the Suburban Theatre from the Omaha Bee newspaper circa 1914.
 

Before both of those, though, was the Suburban Theatre, with 350 seats, was at 4414 North 24th Street in the first part of the century.

Other North Omaha Theaters

The Corby Theatre at North 16th and Sherman was once a premier theatre in the city, renowned for its exquisite features.

The Corby Theatre was located in a wealthy commercial district at the intersection of Sherman and Lothrop Avenues. Opened in 1926, the theater building had three storefronts in addition to the lobby entrance. There were 600 seats for the single screen. The address was 2805 N. 16th Street. In the 1930s, local performers sang and danced for audiences here to supplement the movies. The building was also home to Tut’s Cafe, J & G Bakery, and Letha’s Beauty Shop.

From 1935 to 1955, the Lothrop Theatre was located at 3212 N. 24th Street. Seating almost 500 people, it was built by an investor who owned a few other theaters in Omaha.

A 1926 announcement for the new Minne Lusa Theatre.

Opened in 1926 and closed in 1959, the Minne Lusa Theatre was located at 6720 N. 30th Street. The center of a community commercial district, the theatre sat almost 400 people. With first run movies, the theatre included a “crying room” for mothers with young children, as well as modern acoustic devices and projectors.

Other theatres in North Omaha included the 40th Street Theatre, which originally opened as the Winn Theater in 1930 near North 40th and Hamilton. It reopened as the 40th Street Theatre on November 11, 1944 with 500 seats, and after closing afterwards, its being renovated right now. In the same area, the Military Theatre at 2216 Military Avenue opened in late 1920s with more than 900 seats. A company called Goldberg Theatres operated it until it closed in the early 1960s, and today the former theatre houses a church.

The youngest of all North Omaha theaters was the North Hampton Theater, which was located at N. 58th and Sorenson Parkway in the 1970s and 1980s. After closing, it became a church that continues there today.

Theatre Directory

In 2016, Chuck Martens shared the following list with me. I’ve created a directory of movie theatres and other performance spaces in North Omaha over the years, and I hope you enjoy it!

  1. 1888—The Coliseum was opened at 20th and Grant. It became the AkSarBen Den in 1906, and burned down in 1926.
  2. 1908—Opening as the Diamond Moving Picture Company, the theatre at 2410 Lake Street was built this year. It operated as the Diamond, Lake, Finch; was demolished by Easter Sunday tornado, rebuilt and reopened in June 1913; and was not a theater again after 1958.
  3. 1909—Opening this year, the London Theatre was at 2211 Cuming Street.       1918 Opening this year, the Suburban Theatre was located at 4414 North 24th Street. It closed within a decade.
  4. 1911—Diamond Moving Picture Theater was opened at 2410 Lake Street this year. In 1913, it was destroyed by the Easter Sunday Tornado. Afterwards it was rebuilt and stayed open until 1926.
  5. 1912—The Franklin Theatre was opened at 1624 North 24th Street. It stayed open into the 1930s.
  6. 1912—Frolic Theatre was opened at 4116 North 24th Street this year. It stayed open for less than a decade.
  7. 1914—The Star Theater opened this year at 1814 North 24th Street. It closed within the year.
  8. 1914—The Lothrop Theatre at 3212 North 24th Street  opened this year, and operated until 1955.
  9. 1914—It Theatre was opened at 2910 Sherman Avenue this year. It stayed open until 1916.
  10. 1914—Ivy Theatre was opened at 2128 Sherman Street this year. It stayed open for less than a decade.
  11. 1914—The Benson Theatre was opened at 6084 Military Avenue in 1920, it became the Benalto Theatre, and in 1927 it was renamed the Benson Theatre. It stayed open until 1953.
  12. 1914—Alhambra Theatre was opened at 1814 North 24th Street this year. It closed in 1931.
  13. 1915—Alamo Theatre was opened at 5303 North 24th Street this year. It closed within a decade.
  14. 1915—Clifton Theatre was opened at 2201 Military Avenue this year.1915 The Joyo Theatre was opened at 30th and Tucker Street this year.
  15. 1915—The New Star Theatre at 2906 Sherman Avenue opened this year. It closed within a decade.
  16. 1916—Grand Theatre was opened at 2918 Sherman this year. It stayed open until 1931
  17. 1917—Opening this year, the Loyal Theatre was at 2406 Caldwell Street.
  18. 1917—Burt Theatre was opened at 4116 North 24th Street this year. It stayed open for less than a decade.
  19. 1923—The Victoria Theater opened at 5303 North 24th Street this year, and became the Victoria International Theater in 1931. It closed in 1938.
  20. 1925—The North Star Theatre at 2413 Ames Avenue  opened this year. It operated until 1949, then became the Ames Theatre.
  21. 1925—Hippodrome Theatre was opened at 2514 Cuming Street. It was open for a year before being renamed the Capitol Theatre, and stayed open until 1928.
  22. 1926—Beacon Theatre was opened at 2910 Ames Avenue this year. It was open until 1966.
  23. 1926—The Corby Theatre was opened at 2805 North 16th Street.
  24. 1929—The Minne Lusa Theater opened at 6720 North 30th Street this year. It operated until 1958. Today it is home to Heartland Family Service.
  25. 1931—The Ritz Theatre opened this year at 2043 North 24th Street. It closed in the 1960s.
  26. 1939—Fort Theatre was opened at 5303 North 24th Street this year. It stayed open until 1945.
  27. 1954—Airport Drive-In Theatre was opened at near 11th and Locust. It closed in the 1970s.
  28. 1971—The Afro Academy of Dramatic Arts was opened at 4424 North 24th Street in this year. In 1972, it moved to 1001 North 30th Street and stayed open until 1976.
  29. 1978—The Omaha Opera Company operated at 4515 Military Avenue this year.
  30. 1978—Opened this year, the Northampton Four Theaters at 56th and Redick. It became Country Club Four Theatres, and closed in 1990.
  31. 1983—The Circle Diner Theater was opened at 6064 Maple Street this year.

 

Related Articles

 

BONUS PICS!

The Fort Omaha Theatre was located on South Road.
This is the Hippodrome Theater, located a few blocks west of N. 24th and Cuming Streets.
This theatre listing from 1900 shows the Joyo Theatre in Florence, as well as other North Omaha locations including the Nicholas, Loyal, Diamond and the Alamo.
This is the Minne Lusa Theatre when it opened.
This is the New Star Theatre today. It was originally opened for just one year in 1913.
The Corby Theatre in 1928 and 2015.

 

 

 

A 1930 architectural drawing for the North Star Theatre at North 25th and Ames Avenue.
These were the remnants of the first Diamond Theatre, built at 2410 Lake Street in 1911 and shown here destroyed by the Easter Sunday Tornado of 1913.
This is the former North Hampton Theater at North 56th and Sorenson Parkway. It closed in the early 1990s and is now used as a church.

Author: Adam Fletcher

I'm a writer and speaker who teaches people about engaging people. I specialize in youth engagement in communities, at home and through education. Learn more at adamfletcher.net

6 thoughts on “Theatres and Movie Theaters”

  1. During the Depression, many theaters had “dish night”. I still have the sauce dish and bread and butter plate my mom got at the Beacon Theatre. At one time these clear pink grape-embossed dishes were worth $150 apiece, but the market seems to have gotten saturated since I tried to sell them in the past year or so at a flea market. There were several different patterns; the lady who stopped to see what price she could get me down to knew the name of the pattern, but had no idea of the dish night moniker or history.

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