Before Gottlieb Storz, a few other entrepreneurs tried their hand at brewing beer in North Omaha. Afterwards though, Storz dominated. For more than 75 years, his family ran Omaha’s beer industry, and even though the brewery closed in the 1970s, it left a major mark on the city that still stands today. This is a short history of the Storz Brewery.
Since the beginning of Omaha, the city worked hard and played harder. Today’s downtown was packed with bars and brothels for dozens of years, and someone had to stock them with beer. Enter North Omaha’s Saratoga Brewery, Columbia Brewery, and eventually the Storz Brewery, too.
|A 1900s postcard shows percheron horses delivering beer in Omaha.|
Richard Simeon was 26 years old when started the Saratoga Brewery in 1854 in the town of Saratoga. Located at the intersection of North 16th and Commercial Avenue, Saratoga Brewery was one of Nebraska’s first breweries. Located in the town of Saratoga, surely Simeon planned to supply beer to his bustling community and beyond, including Florence and Omaha City.
|This was the last major building constructed at the Storz Brewery, and it still stands along North 16th Street today.|
It was along the railroad between the bustling Sulphur Springs area and the town of Saratoga, which was located at present-day N 24th and Ames Avenue. Simeon sold his company Ebenezer Dallow in 1863, and at some point after that went to work for Frederick Metz’s brewery. Eventually he married Minna Metz, Frederick’s daughter. After his wife died young in 1881, Dallow opened a theatre in downtown Omaha.
Selling to Germans
|This is the Storz Brewery along North Omaha’s N. 16th Street in the 1910s.|
Dallow sold his brewery to Joseph Baumann in 1865, who renamed it the Columbia Brewery and moved it down Sherman Avenue, aka North 16th Street. In 1876, Baumann hired a young German immigrant named Gottlieb Storz. However, Baumann died that year and his widow, Wilhemina, succeeded him in running the brewery, naming Storz foreman.
|A Storz Beer ad in South Omaha.|
In 1884, Storz took on J.D. Iler as a partner and they bought the brewery from Wilhemina Baumann. They built up their buildings and machinery, and increased production, and within the next two years Storz bought out Iler. He built a massive new production facility in the 1880s at 1807 North 16th Street.
|This is the east side of the Storz Brewery at North 16th and Clark Streets.|
In 1891, Storz founded a company called the Omaha Brewing Association to make beer and named himself as president. Naming his main brand after himself, Storz sold a lot of beer and built an empire that lasted through 1977.
Building the Empire
Gottlieb Storz’s plant made 150,000 barrels annually, easily making his operation the biggest brewery in Omaha. Storz kept his products high quality because he hired new brewers from Germany, and kept the business in the family. He also built alliances with other local German beer makers, and in the 1890s was instrumental in founding the Omaha Brewing Association as a lobby and promotional arm.
Storz fought big fights. Nebraska was a hotbed in the Prohibition movement, with local and statewide laws targeting the sale of all alcohol, including beer, beginning in the 1890s. In 1916, voters across the state approved a statewide Prohibition, and in January 1919 the state ratified the Eighteenth Amendment. By 1920, Storz was suffering. However, through sales of non-alcoholic beer, soda pop and ice, Storz kept going and even found success.
After the Eighteenth Amendment was repealed in 1933, Storz went back to regular production and made 150,000 barrels a year in 1935. When Gottlieb Storz died in 1939, his son Adolph became brewery president.
After letting the building sit empty for more than two decades, much of the brewery was demolished in the early 2000s. Today, there are a few remnants left on the site, including the iconic smokestack. Although Omaha may never see the Storz family name rise again, beer brewing in the city is making a comeback.
Over the years, Storz brewed several different labels, including Storz Porter, Storz Old Saxon, Storz Gold Crest, Storz Pale Ale, Storz Wood Duck, Storz Pilsner Club, Storz Gold Crest, Storz Winterbru, Storz Export, Storz Blue Ribbon, and Storz Triumph.
And that’s a history of the Storz Brewery and beer brewing in North Omaha!
|Storz Brewery along North Omaha’s N. 16th Street in the 1920s.|