4301 N. 30th Street, North Omaha, Nebraska

A History of the Iten-Barmettler Biscuit Company

The Iten-Barmettler Biscuit Company built a new production facility at 4301 North 30th Street in 1936. The world’s largest baking ovens were installed there, and it was a major employer in the community for decades. The factory was later owned by several companies, including Merchants Biscuit Company, Orchard & Wilhelm, and U.S. Mills. This is a history of a company, a building, and North Omaha’s industrial past.

Iten-Barmettler Biscuit Company, N 30th and Taylor Streets, North Omaha, Nebraska
Construction on the Iten-Barmettler Biscuit Company built a new production facility at N 30th and Taylor began in 1936.

Building Success in North Omaha

From 1935 to 1940, the Iten-Barmettler Biscuit Company had a large factory in North Omaha. It was September 1935 when the company announced they were going to build a massive modern production plant in North Omaha. Iten-Barmettler, which was incorporated in Delaware, started building the plant in September 1935.

Initially employing 200 people, the plant was led by Otto H. Barmettler (1875-1951) of Omaha. Barmettler had been a company manager for the National Baking Company, then worked for Iten Bakery for several years.

John J. Iten (1862-1921) and his family were bakers in Iowa. His father was a superintendent of Reimers and Fernald Candy and Cracker Factory in Davenport from 1892-1906, and father died, John himself worked for the National Baking Company in Des Moines for a few years. In 1908, he and his brothers opened a bakery at South 13th and Leavenworth. After moving to California in 1918, he died in 1921. At that time, the Iten Biscuit Company was credited for operating the largest exclusive cracker factory west of Chicago, their daily output of crackers “exceeding six carloads.” 

This fire insurance map shows the Iten-Barmettler Biscuit Company plant in 1938. The Belt Line Railway is immediately south of the plant.

Iten’s widow maintained family control of the corporation, and in 1928, supported Barmettler to become president of the Iten Biscuit Company when they merged with the National Baking Company, or NABISCO. In addition to their plant in Omaha, Iten had factories in Clinton, Iowa; Okalahoma City, Oklahoma; and Memphis, Tennessee.

The Iten-Barmettler Biscuit Company factory, N. 30th and Taylor Streets, North Omaha, Nebraska
Looking southeast towards the Iten-Barmettler Biscuit Company factory in 1936.

The National Biscuit Company was started in 1898 and was the largest baking company in the world for several years. In 1932 when NABISCO and Iten merged, they employed 25,000 people in 50 bakeries, with 260 branch offices, with approximately 500 varieties of crackers and cookies. The merger was meant to “co-ordinate the business interest of the National Biscuit Company in Nebraska, Iowa, Kansas, Missouri, Oklahoma, Arkansas, and Tennessee and parts of Wyoming, South Dakota, Minnesota, Wisconsin, Illinois, Colorado, New Mexico, Texas, Louisiana, Mississippi, Alabama, Georgia and Kentucky.”

The Iten-Barmettler Biscuit Company was owned by NABISCO, and the new factory was built under the Iten-Barmettler name. The company hiring prolific local architect James T. Allan (1890-1957) to build their new plant at North 30th and Taylor Streets. The Inland Construction Company was the general contractor. 

Located next to the Belt Line Railway, which by the 1930s was exclusively for industry, the plant was located near several other industries, as well as the important intersection of North 30th and Ames Avenue. According to an era account, more than 1,000 creosoted pine pilings were used to make the foundation. The most modern machinery was installed in the plant, and the operations were top notch. The company raised more than $300,000 in investments to build the plant. Four acres were included in the land for the plant.

Iten-Barmettler Biscuit Company, N. 30th and Taylor Streets, North Omaha, Nebraska
This is the completed Iten-Barmettler Biscuit Company factory at N. 30th and Taylor in 1930.

In the late 1930s, the “Iten-Barmettler Man on the Street” promotion made “six history-making broadcasts” with WOW radio. They reached interesting heights when the shows reached the broadest ranges across the Great Plains. The 1939 Works Progress Administration book called Guide to the Cornhusker State reported the “Barmettler trade-mark” was a “familiar emblem in nearly all the Middle West.”

Iten-Barmettler Biscuit Company was there for just 5 years.

Iten-Barmettler Biscuit Company, N. 30th and Taylor Streets, North Omaha, Nebraska
This is the Iten-Barmettler Biscuit Company in 1936.

Merchants from Denver

Merchant Biscuit Company, N. 30th and Taylor Streets, North Omaha, Nebraska
This is a postcard from the Merchant Biscuit Company located at N. 30th and Taylor Streets from 1940 to 1962.

The cakes, crackers, cookies, wafers were a serious business, filled with mergers and consolidations, buy-outs and other machinations. In 1940, the Merchants Biscuit Company bought the North Omaha plant from NABISCO. Merchants, based out of Denver, was determined to make a stake in Omaha. Hiring hundreds of people over the next several decades, they left a lasting mark on the community.

During World War II and afterwards, Merchant apparently only hired women ages 18-45 to work on the floor. They advertised the work as “light, fascinating work in clean, pleasant surroundings.” After the war, they advertised “Free Coffee, Relief Periods, Convenient Lunch Facilities, Directly On Bus Lines,” along with perks like time and a half, group insurance and more. Their work seemed strictly gender segregated, with a 1947 ad saying packers were hired between ages 16 and 21, and a janitor being “man between 30-50.” These were serious permanent positions that surely helped the entire North Omaha community grow and thrive. In 1955, the plant was seeking to hire a sponge setter was was “a married man, 30 to 45 years of age.”

The company completed an expansion of the plant in 1948. Designed again by James T. Allan, the 20,000 square foot addition was for shipping and warehousing. It cost $150,000. During this time, Merchants was a subsidiary of the United Biscuit Company of America, which was later known by its primary brand, Keeblers. In 1949, the company built another addition to it’s factory.

In February 1949, the first Girl Scouts cookies in the United States were made at the Merchants plant. The company also manufactured a durable biscuit called the “Nebraskit” that was intended for use as a staple of suburban nuclear fallout shelters.

For its entire duration, the company fielded baseball, bowling and basketball teams, and participated in a lot of civic activities. It was a contributing neighbor.

One of the advantages for the company’s location was being located in such a densely packed industrial area. They often used the area’s workers to taste test their latest products, including cookies and crackers, getting great response from the concrete plant workers, the truck plant workers, the furniture factory workers, the tire plant workers, and others in the area.

In my research on Merchants and Iten-Barmettler, I found no mention of labor issues at the plant before 1955. In September of that year, there was a walkout by machinists at the plant related to an overtime arrangement. When the plant dishonored that arrangement, a walkout happened. Within a day though, the president of Merchants announced arbitration between management and the workers. The workers were members of the International Association of Machinists.

In March 1962, after 22 years of operation at North 30th and Taylor, Merchants announced the closure of its plant. More than 290 workers lost their jobs, while the sales force of 200 kept theirs. While the company talked about problems expanding at their factory, and other issues with distribution, the government pinned the issue squarely on automation, with an official with the Nebraska State Division of Employment Security being quoted in September 1962 as saying, “Two hundred lost their jobs when Merchants Biscuit closed… because of automation… One hundred of those still are looking for work.”

Merchant Biscuit company was in the factory for 22 years, from 1940 to 1962.

The company created a re-employment program, and workers who’d worked at the plant for more than a year qualified for retirement or severance pay. In June of that year, the newspaper announced a committee was formed among the city’s bakeries to employ the people who’d lost their jobs. In 1963, the Mayor’s Committee on Automation and Re-Employment was complimented for its work to retrain workers who lost their jobs at the factory.

In December 1962, the former Merchants plant went for sale. Zoned industrial, it was described as a 182,000 square foot, two-story concrete building with three elevators, seven loading docks and two blocks of trackage along the Belt Line, complete with air conditioning in the offices and gas heat throughout. It was priced at $650,000.

By 1963, Merchants had built a warehouse in southwest Omaha near the new interstate.

Orchard & Wilhelm Come to North Omaha

Orchard and Wilhelm, N. 30th and Taylor Streets, North Omaha, Nebraska
This June 1963 pic announces Orchard & Wilhelm’s plans to open their warehouse in North Omaha.

That same interstate construction that attracted Merchants to southwest Omaha took the old Orchard and Wilhelm warehouse downtown from that company. With their old building at 5-stories and almost a century old, they looked forward to the new facility. The new space was said to accomodate more trucks for shipping though, as well as provide more trackage for boxcars. The company employed more than 100 people at the warehouse and in the mattress factory. Buying the building in late 1963, the furniture company remodeled the building extensively, including fireproofing the mattress manufacturing section.

Orchard and Wilhelm didn’t survive the 1960s though, went out of business just five years later. They were in the facility from 1963 to 1968.

North Omaha Makes Tools

Central States Tool and Die  Works, N. 30th and Taylor Streets, North Omaha, Nebraska
Central States Tool and Die Works moved to N. 30th and Taylor in 1969.

In 1969, a company at North 30th and Saratoga Streets decided to buy the plant, and moved in March to the facility. The company, called Central States Tool and Die Works, paid $600,000 for the building. 

Moving from a 24,000 square foot building to the 182,000 square foot building allowed the owner, Ralph Rosnick, to estimate the company would double their production. Its 80 employees made dies and molds for other manufacturers for metal and plastic products. Started in 1948, Rosnick began in a building at North 22nd and Cuming Streets, moving to South 24th in 1951. They moved to 5004 North 30th in 1953.

In 1975, the Central States Tool and Die Works went bankrupt. The operations at 30th and Taylor ended, and the building sat empty. In 1978, the City of Omaha considered buying the property to use as offices for the parks department and the health department, as well as maintenance shops, but dropped the idea.

Uncle Sam Expands

This is the original Uncle Sam plant at North 28th and Taylor. They moved from this into the old Merchants Biscuit plant.

In 1979, the U.S. Mills bought the plant to move from its old space a few blocks away. The space was intended for expanded operations “for years to come,” and had four times as much space as U.S. Mills’ original plant.

In 1999, the U.S. Mills building on North 30th Street was closed by Erewhon, Inc. Located in Needham, Massachusetts, Erewhon took the brand there and continues to operate under the name U.S. Mills. Attune Foods of San Francisco acquired the Uncle Sam Cereal brand name in 2009, and the cereal is still manfactured today. 

Omaha Public Schools Buys the Building

In 2000, the Omaha school district bought the building for $950,000. Workers converted the factory into a temporary school, carving out office space, installing plumbing for new bathrooms and repairing the factory’s roof. Almost immediately, classes from Miller Park and Rosehill Elementary Schools were transferred there while those buildings were renovated. That school renovation work has expanded across the district and is ongoing today, almost 20 years later. The old Iten-Barmettler Biscuit Company building is still being used now, and has good prospects for use in the future.

Even though it hasn’t been a job creator for more than two-decades, this facility shows the lifespan of a typical North Omaha place. Over the decades, there’s been so much upheaval throughout the community that it might be refreshing to see one place make it through so much change. Here’s to a successful past and great possibilities for tomorrow…

A Timeline for 4301 North 30th Street

  • 1935—The Iten-Barmettler Biscuit Company builds a state-of-the-art plant at 4301 North 30th Street in North Omaha
  • 1940—The Merchants Biscuit Company buys the plant and establishes Omaha operations there
  • 1948—Merchants expands the facility
  • 1949—Merchants expands the facility again
  • 1962—Merchants closes the facility
  • 1963—Orchard and Wilhelm Furniture Company buys the facility and renovates it for a warehouse and mattress factory
  • 1968—Orchard and Wilhelm goes out of business
  • 1969—Central States Tool and Die Works buys the facility to expand their operations
  • 1975—Central States Tool and Die Works files for bankruptcy and closes the factory
  • 1979—U.S. Mills buys the plant to expand their operations
  • 1986—Erewhon Inc. acquires U.S. Mills, ending three generations of family ownership
  • 1999—Erewhon Inc. closes their North Omaha plant
  • 2000—Omaha Public Schools buys the plant for use as temporary classrooms and storage and continues using it for that today

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BONUS PICS!

This is an Iten Baking Company crate from the 1920s.
Iten-Barmettler Biscuit Company, N. 30th and Taylor Streets, North Omaha, Nebraska
Trucks for the Iten-Barmettler Biscuit Company upon completion of their factory at N 30th and Taylor.
Iten Bakery, Omaha, Nebraska
This is a 1906 advertising card for Iten Bakery in Omaha. It may have been the original ad for the company.
Iten-Barmettler Biscuit Company, N. 30th and Taylor Streets, North Omaha, Nebraska
Looking north up N 30th from Boyd Street after completion of the Iten-Barmettler Biscuit Company plant in 1937.

2 comments

  1. Another great article!

    A few comments (and minor correction) about Orchard and Wilhelm. The store did not close in 1968–it closed in 1971. The beginning of the end was when it was purchased by Carl Renstrom in 1966. At the time I had a summer job there and it was rumored that the reason Renstrom bought the store was to gain control of the 30th street warehouse. This may have been true because one year later he sold Orchard and Wilhelms to Biedermanns, a chain of furniture stores in the St Louis area. This verifies what you wrote that the warehouse was closed in 1968 and sold the following year. Biedermanns closed the store on December 31, 1971 and the Biedermann chain went out of business in 1974. When I worked there during a couple of summers during the late 60s I remember that employees were concerned that Biedermanns did not have the same quality furniture and did not offer the same customer friendly perks, like including a light bulb when lamps were sold so the customer did not have to buy a bulb.

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  2. One addition—Orchard & Wilhelm moved their warehouse to 105th & J in 1968. They probably did not want to pay rent to Renstrom for the 30th Street building

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