Some business people die and leave no trace. One African American businessman’s name is still said regularly today, more than a quarter century after his death. This is a biography of Jimmy C. Jewell.

James “Jimmy” C. Jewell (1905-1997) was an entertainment impressario in North Omaha, Nebraska, who was once referred to as “the wealthiest Negro in Omaha.”

The son of Cecilia and Jimmy G. Jewell, he inherited the family’s businesses after his father died, including the Dreamland Ballroom and the Tuxedo Pool Hall. Jimmy was recognized for attracting a lot of nationally notable performers to the Dreamland, making it the most important entertainment venue in the city’s African American community. From the 1930s through the 1950s, Dreamland had the biggest acts including Duke Ellington, Nat King Cole, Count Basie, Lionel Hampton, Ray Charles and Louis Armstrong.

Corporal James Jewell, Jr., USO Club, 2221 North 24th Street, North Omaha, Nebraska
This is a 1945 image of James Jewell, Jr. from the Omaha Star when he was added to the management committee of the North 24th Street USO Club in the Jewell Building, which he originally owned by was commandeered by the US government for World War II. It provided segregated club facilities for soldiers in North Omaha.

When his building was commandeered by the federal government to serve as a USO hall for Black service members during WWII, Jewell served in the US Army. He served on the management committee for the facility though. When the war ended and he returned to work, Jewell had to sue the government to return his property and pay him for their usage of it. He won and continued operating the Dreamland Ballroom afterward.

After suffering a heart attack in 1975, Jewell closed the Dreamland Ballroom permanently.

His first wife was Carrie Jewell, from who he was divorced in 1939. In 1953 he was married to Ferwilda W. “Sis” Jewell and they remained married until his death. His funeral was at Myers Funeral Home and he was buried at Forest Lawn.

Today, the Jewell Building is an iconic historical facility at 2221 North 24th Street and is listed on the National Register of Historic Places as part of the 24th and Lake Historic District.

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4 responses to “A Biography of Jimmy C. Jewell”

  1. jovial02dd79d6b9 Avatar
    jovial02dd79d6b9

    I’m trying to get a hold of the NAACP


    1. You should just Google Omaha NAACP. Good luck!

  2. dandelines61d77a3f1b Avatar
    dandelines61d77a3f1b

    Somewhat related here. (Musicians in North Omaha). I had a 78rpm DJ Sample record of Earl Bostic and the info on the label states he attended Creighton. Have you any knowledge of such a claim or no where I might find that info? Thank you.


    1. No idea, but I’ll keep an eye out as I’m researching!

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