Badger Auto Body Company, North 16th and Cuming Streets, North Omaha, Nebraska

A History of the Badger Body and Truck Equipment Company in North Omaha

When Omaha was growing up, the intersection of North 16th and Cuming Streets used to be a POWERHOUSE of productivity in North Omaha. One of the businesses that made this intersection great was the Badger Body & Truck Equipment Company. Here is a short history of the company.

 

Badger Auto Body Company, North Omaha, Nebraska
Here’s a bus made by Badger, built on a modified truck from the Omaha Ford Motor Company Assembly Plant across the street. And a slouching guy next to it with a flat straw hat.

 

Started in the late 1910s, Harry Rosenfeld founded Badger Body and his company quickly became a presence among the city’s vehicle manufacturers. Adding cabs to simple Ford truck, the company quickly began constructing delivery boxes, passenger bodies and many other parts. Their modifications allowed Fords to become more useful, versatile and accessible for farmers, small business owners and others throughout Omaha and across the Midwest.

 

Badger Auto Bodies, North Omaha, Nebraska
This is a Badger thresher on a 1930s Ford, another example of their work.

 

Badger modified Ford trucks from the Omaha Ford Motor Company Assembly Plant across the street on the southeast corner of North 16th and Cuming Streets. In addition to truck modifications, they also manufactured farming and construction equipment. In the 1930s, Badger sold the Silver Dome Travel Coach, too.

 

Badger Auto Bodies, North Omaha, Nebraska
In this 1930 pic, you can see that Badger Bodies wasn’t the only modifier on the block. Next to that little gas station is Stoughton Bodies, which did similar work according to its sign. Badger clearly had a bigger shop though!

 

Today, the company still exists today at S. 63rd and Grover Streets. 

 


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BONUS PICS!

This is a 1924 ad for the Badger Body Mfg. Company.
This is a 1924 ad for the Badger Body Mfg. Company.

 

Harry Rosenfeld, founder and owner, Badger Body and Equipment Company, North Omaha, Nebraska
This is Harry Rosenfeld, founder and owner, Badger Body and Equipment Company, in 1924.

 

1934 Silver Dome Travel Home advertisement.
This is a 1934 ad for the Silver Dome Touring Home, for sale by the Badger Body Mfg. Co.

Published by

Adam Fletcher

I'm a consultant, writer and speaker who teaches people about engaging people. I specialize in youth engagement, student voice and personal engagement. I also research and write about the history of North Omaha, Nebraska. Learn more at adamfletcher.net.

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